Sales Crisis Response: Sales Communications

During a crisis, sales communication plays a vital role in keeping sellers engaged and positive, enabling change, and empowering sellers to take situationally appropriate actions. Sales enablement should assess the adequacy and suitability of current communications vehicles and processes for the new situation. It may be best to make as few changes as possible during the crisis, or this may be an opportunity to simplify sales communications, potentially permanently. This report summarizes guidance and recommended actions for adjusting sales communications strategies and tactics in a crisis situation such as the COVID-19 pandemic.