Summary
As planning commences for 2021, the impact of the COVID-19 pandemic is still being felt. Sales organizations need to execute on exceptional buyer and customer interactions from a distance, often virtually. Meanwhile, shifts that are occurring in the way buyers and customers want to engage are disrupting commonly held beliefs about the value human interactions bring to selling motions.
Sales enablement leaders must recognize fundamental changes involving how buyers want to buy and how sellers and enablers need to execute, along with the rapid innovation and convergence occurring in enablement technology. In this report, we define five trends that will affect the priorities of sales enablement leaders in 2021.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.