Sales Kickoff Best Practices

January 1st, 2018

Peter Ostrow VP, Research Director

Eric Zines Principal Analyst

Jennifer Bullock

Summary

A B2B organization’s sales kickoff event marks the beginning of the sales year. It not only provides an opportunity for the sales team to celebrate the past year’s successes and connect unfamiliar names with faces, but also announces and promotes the sales agenda for the upcoming year. In recent years, sales kickoffs have evolved into strategic venues for launching executive messaging, sales strategies, and enablement programs that will support business initiatives and revenue growth. In this report, we define the roles and responsibilities associated with the kickoff planning process and present best practices for a successful event.

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