Sales Social Media Governance: Applying The Three Pillars

To keep social media communications positive, many B2B organizations have begun to create governance policies. While a centralized social operations function should create and oversee the organization’s companywide strategy, sales operations must adapt and enforce governance within the sales organization. In this report, we outline how sales managers and professionals can apply the three pillars of corporate social media governance - individual, process, and communication – to improve sales operations within the sales organization.