Best Practice Report

Sales Talent Acquisition: Revenue Enablement Best Practices

September 11th, 2018
Peter Ostrow, VP, Research Director
Peter Ostrow VP, Research Director
Eric Zines, Principal Analyst
Eric Zines Principal Analyst
Jennifer Bullock, null
Jennifer Bullock
Nancy Maluso, null
Nancy Maluso

Summary

According to Forrester benchmark data, 74% of sales leaders indicate that difficulty sourcing high-quality sales candidates inhibits sales growth. Traditional methods for sourcing, assessing, and hiring candidates have been augmented by social networking sites, but reducing the time to hire and improving the quality of hires continue to be elusive goals. In this report, we provide insight into a sales talent acquisition process that shortens the time to hire while improving the quality of candidates.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.