Summary
Constant business change means that analyst relations (AR) pros’ career trajectories can change swiftly — in either positive or negative directions. In this report, Forrester outlines the best way for AR pros to ensure that they’re ready either to grasp that big promotion at their current firms or to land on their feet if their employer’s fortunes sour. The keys are preparing a personal AR portfolio in advance of need, maintaining it over the long haul, and deploying it productively.
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