Segmentation And Audience Targeting: Macro To Micro

November 6th, 2020

Barbara Winters VP, Principal Analyst

Paul Ferron VP, Research Director

With contributors:

Amy Hayes , Barry Vasudevan , Beth Caplow , Katie Fabiszak , John Buten

Summary

Segmentation is the process of dividing a market into different groups on the basis of target market and company criteria. The more detail an organization puts into its segmentation strategy, the more effective and personalized buyer experiences it can provide. In this report, we explore how to deliver more personalized and effective marketing through detailed segmentation and audience targeting while keeping portfolio marketing, campaign and demand teams, partners, and sales coordinated and aligned.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.