Segmentation And Audience Targeting: Macro To Micro

Segmentation is the process of dividing a market into different groups on the basis of target market and company criteria. The more detail an organization puts into its segmentation strategy, the more effective and personalized buyer experiences it can provide. In this report, we explore how to deliver more personalized and effective marketing through detailed segmentation and audience targeting while keeping portfolio marketing, campaign and demand teams, partners, and sales coordinated and aligned.