Best Practice Report

Selecting Metrics For Assessing The Success Of Product Enhancements

January 8th, 2020
With contributor:

Summary

Product managers allocate considerable resources to enhancing existing offerings, so they must be able to measure the success of these enhancements. Metrics used to assess product success include product usage, cost reduction, deal impact, product satisfaction, and retention. Once an enhancement is selected for development (see The Product Enhancement Prioritization Framework), the product manager must select metrics to gauge its success. The right metrics enable product managers to demonstrate the value of their work and realize positive ROI. In this report, we describe options for product enhancement success metrics, which should be tied to the goals of the enhancement.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.