Best Practice Report

Selecting Metrics For Assessing The Success Of Product Enhancements

January 8th, 2020
Lisa Singer, VP, Research Director
Lisa Singer VP, Research Director
With contributor:
Jeff Lash

Summary

Product managers allocate considerable resources to enhancing existing offerings, so they must be able to measure the success of these enhancements. Metrics used to assess product success include product usage, cost reduction, deal impact, product satisfaction, and retention. Once an enhancement is selected for development (see The Product Enhancement Prioritization Framework), the product manager must select metrics to gauge its success. The right metrics enable product managers to demonstrate the value of their work and realize positive ROI. In this report, we describe options for product enhancement success metrics, which should be tied to the goals of the enhancement.

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