Summary
Online retailers spend millions of dollars expanding into global markets. Many digital business strategy professionals think they're done localizing their websites once they've translated the text and tweaked content to cater to local tastes. However, they must extend well beyond these areas; those who fail to localize effectively risk damaging the reputation of their brands and stifling growth. This report helps digital business strategy professionals responsible for managing international customer-facing websites determine the areas of their website that must be localized.
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