Summary
When a B2B organization hires or promotes someone to sell, there is often overwhelming pressure on sales leaders to have reps start active business development immediately. New reps typically step into a territory or account segment that is eagerly awaiting their activity. However, this urgency can unfortunately lead to missed potential revenue during the onboarding process. Conversely, allowing an untrained rep to interact with buyers can spell disaster for the buyer, the brand, and the contract. This report leverages Forrester research to define best practices for sales leaders to use when structuring the timeframe for new seller onboarding.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).