Summary
B2B sales teams continuously struggle to select, launch, and maintain sales methodologies, leading to a repeating cycle: launch a new methodology, grow disenchanted when results are not as expected, start over with a new methodology. This is unproductive and leads to wasted investment and missed sales opportunities. By selecting, launching, and optimizing a methodology and monitoring usage and buyer outcomes, revenue enablement teams can avoid costly mistakes, maximize investment, and improve credibility with internal customers. Use this report to guide selection of a sales methodology offering and diagnose embedded methodologies for signs that they need adjustment or replacement.
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