Best Practice Report

Should Your Sales Methodology Be Locked In?

How To Diagnose Issues with Sales Methodology

May 18th, 2023
Jennifer Bullock, null
Jennifer Bullock
With contributors:
Mike Pregler , Justin Ferguson , Robin Whiting


B2B sales teams continuously struggle to select, launch, and maintain sales methodologies, leading to a repeating cycle: launch a new methodology, grow disenchanted when results are not as expected, start over with a new methodology. This is unproductive and leads to wasted investment and missed sales opportunities. By selecting, launching, and optimizing a methodology and monitoring usage and buyer outcomes, revenue enablement teams can avoid costly mistakes, maximize investment, and improve credibility with internal customers. Use this report to guide selection of a sales methodology offering and diagnose embedded methodologies for signs that they need adjustment or replacement.

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