Trends Report

Six Key Insights On The State Of B2B CDPs

B2B CDP Offering And Market Presence Grows, But Gaps Still Remain

February 1st, 2022
Katie Linford, Principal Analyst
Katie Linford Principal Analyst
Steven Casey, VP, Research Director
Steven Casey VP, Research Director
With contributors:
Cristina De Martini , Ella Sullivan , Peggy Dostie

Summary

Customer data platforms (CDPs) are rapidly maturing and gaining a greater presence among the offerings in the martech landscape. While CDPs are relatively new, they’re becoming a popular tool that marketers turn to for solving their data quality, data access, and reporting problems. In our recent report, The Forrester New Wave™: B2B Standalone CDPs, Q4 2021, we evaluated the market, these tools, and the vendors that provide them. In this report, we share six key insights about the dynamic, growing B2B CDP landscape.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.