Summary
Customer data platforms (CDPs) are rapidly maturing and gaining a greater presence among the offerings in the martech landscape. While CDPs are relatively new, they’re becoming a popular tool that marketers turn to for solving their data quality, data access, and reporting problems. In our recent report, The Forrester New Wave™: B2B Standalone CDPs, Q4 2021, we evaluated the market, these tools, and the vendors that provide them. In this report, we share six key insights about the dynamic, growing B2B CDP landscape.
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