Trends Report

SMB Interest In Mobile Applications Corresponds With Enterprises

November 4th, 2008
With contributors:
Madiha Ashour , Ellen Daley

Summary

According to a recent Forrester survey, 53% of North American and European SMB IT decision-makers are prioritizing mobility support-tracking, which slightly lags behind the percentage of enterprises that view this as a priority. Increasingly, this type of support often takes the form of mobile applications. It's no surprise that among SMBs, wireless email and product information management (PIM) are the most popular — but customer-facing, field-service and logistics applications are of interest to different industries as well. In 2008, we see the normalization of North American and European mobility activities — where both regions track in their priority of SMB mobility support and deployment of mobile applications.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.