Best Practice Report

Solutions Model Deep Dive: Product

January 1st, 2018
With contributor:


One of four solution types in the Forrester Solutions Model, a product or service is a standalone offering — such as a piece of equipment, an information subscription, or a consulting service — that solves a business issue or customer need but is not integrated with other products or services (see Introducing The Forrester Solutions Model). This report presents best practices for developing and marketing products, outlines interlock considerations, and explains how to resolve common product-specific challenges.

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