Summary
The evolution to a solutions go-to-market approach is a top priority for many B2B organizations. However, the word “solution” can be puzzling for B2B sales and marketing leaders, as it is commonly used to describe several different types of offerings, all of which can actually be construed as a solution to a buyer based on their organization’s specific needs. In this report, we present the Solutions Model, which defines the four most common types of B2B solution offerings.
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