Model Overview Report

Introducing The Solutions Model

January 1st, 2018


The evolution to a solutions go-to-market approach is a top priority for many B2B organizations. However, the word “solution” can be puzzling for B2B sales and marketing leaders, as it is commonly used to describe several different types of offerings, all of which can actually be construed as a solution to a buyer based on their organization’s specific needs. In this report, we present the Solutions Model, which defines the four most common types of B2B solution offerings.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.