Trends Report

Stop Overlooking Process And People In Your Martech Strategies

April 27th, 2023
Jessica Liu, Principal Analyst
Jessica Liu Principal Analyst
Stephanie Liu, Senior Analyst
Stephanie Liu Senior Analyst
With contributors:
Emily Collins , Rusty Warner , Joe Stanhope , Cole Walsh , Lori Wizdo , Bruna Venicio , Shayna Neuburg

Summary

When faced with challenges or pain points, B2C marketers tend to turn to technology to help when they should be looking at the foundation of their marketing processes: their people. Instead of running another vendor evaluation, marketers should analyze how marketing strategies and campaigns come together today and then identify how technology supports their colleagues and enables them to accomplish their goals. Prioritizing people and processes can drive efficiency and reduce employee frustration.

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