Trends Report

Stop Overlooking Process And People In Your Martech Strategies

Processes: The Enterprise Marketing Technology Playbook

May 21st, 2021

Summary

When faced with challenges or pain points, B2C marketers tend to turn to technology to help when they should be looking at the foundation of their marketing processes: their people. Instead of running another vendor evaluation, marketers should analyze how marketing strategies and campaigns come together today and then identify how technology supports their colleagues and enables them to accomplish their goals. Prioritizing people and processes can drive efficiency and reduce employee frustration.

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