Best Practice Report

Strategic Content Planning For Integrated Campaigns

May 2nd, 2024
With contributors:
Matthew Selheimer , Brett Kahnke , Aidan Doyle , Kate Pierpont


B2B marketing teams often feel as though they live on a treadmill of creating content for short-lived demand-oriented tactics. With a focus on rapidly engaging potential buyers, the initial impact fades, and the attention of the marketing team shifts to the next tactic and new content. When marketers use the Forrester Campaign Framework and the Campaign Implementation, Campaign Content Strategy, and Strategic Budget Allocation processes, they can achieve greater efficiency and effectiveness across all customer lifecycle stages and audience segments.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.