Best Practice Report

Take A Strategic Approach To Prioritizing Digital Initiatives

March 27th, 2023
Peter Wannemacher, Principal Analyst
Peter Wannemacher Principal Analyst
Judy Weader, Principal Analyst
Judy Weader Principal Analyst
With contributors:
David Hoffman , Ashley Villarreal , Tiffany Do , Jen Barton

Summary

Digital business and strategy leaders — and their teams — need to prioritize digital projects based on internal and external factors. They need to decide which projects to do and when to do them based on customer impact, business impact, employee impact, feasibility, and risk. This report gives examples of how digital leaders enable a more precise understanding of which initiatives will have the most impact on customer, employee, and business outcomes.

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