Trends Report

Talented CX Execs Will Unite Organizations Around The Customer

February 6th, 2020


Keep chipping away at customer experience (CX) transformation, even if it takes time to get results. Big CX programs have to start small and collect wins. Wider understanding of CX benefits have increased the scope of influence for those leading change.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.