Technology’s Future Is Human-Centered

After a series of systemic risks at the start of the 2020s, technology improved the capabilities and economics of every business — but tech was never the whole story. Future-fit leaders understand that technology in business will always be about serving people — not only customers, but also employees and society at large. These visionaries pursue a truly human-centered approach, shifting from forcing people to get the most out of technology to enabling them to use it to their advantage. This report shows technology execs how to help the business refocus on the people whose tech experience will power their firm’s brand promise, creative differentiation, and sustainable growth for decades to come.