Trends Report

Text-Based Chat Best Practices: The Vitamin Shoppe’s Customer Service Features

February 5th, 2021

Summary

Retailers and brands must deliver experiences that are efficient, effective, and effortless for the customer. This piece is part of a series showcasing best-in-class examples of conversational interfaces; it focuses on The Vitamin Shoppe’s customer service features. According to the Forrester Analytics Consumer Technographics® US Retail Recontact Survey, 2020, 42% of US online adults said it was important for retailers to offer live online chat on their website, up from 27% in 2019. When customers ask for a product recommendation, The Vitamin Shoppe provides multiple options based on its best-selling and most popular items. This tactic provides a personalized shopping experience via chat. To learn more about the evolving presence of chat in retail, attend or listen to our webinar on The State Of Chat In Retail: The Current And Future States. If you have questions, schedule an inquiry with us for more information.

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