The 2021 Planning Assumptions

September 21st, 2020

Peter Ostrow VP, Research Director

Eric Zines Principal Analyst

Jennifer Bullock

Summary

Planning for the upcoming fiscal year can be an overwhelming and inconsistent initiative for many B2B leaders. It's easy to fall back on last year’s tactics instead of considering shifts in the market and recognizing what has worked and what hasn't for other organizations. To address this challenge, we use fact-based research and market insights to develop role-based planning assumptions. In this report, we uncover the key trends specific to each function of the revenue engine that will help B2B leaders capitalize on opportunities and guide their planning efforts for the year ahead.

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