Trends Report

The 3D Connected Consumer In 2023: Metropolitan India

The Combination Of Devices, Platforms, And Channels Redefines The Connected Consumer

October 2nd, 2023
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
Brian Mukasa, Data Researcher
Brian Mukasa Data Researcher
Julie Ask, null
Julie Ask
CE
Cortney Eldridge
With contributors:
Fiona Swerdlow , Taylor Hansen , Janis Teo , Rachel Birrell

Summary

Three dimensions — devices, platforms, and channels — define how people connect to the internet. That’s a big change from when internet speed and device type were the only factors defining how connected people were. To serve customers wherever they are in today’s complex ecosystems, digital business professionals must take a fresh look at how those customers connect as they craft their technology and platform portfolios. This report uses Forrester’s updated 3D connected consumer model to help you understand how your customers in metropolitan India access internet services.

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