Decision Tool

The Ad Creative Competency Assessment Tool

Assess Your Brand’s Approach To Ad Creative

November 30th, 2023
With contributors:
Emily Collins , Lexie Lawhon , Christine Turley


Compelling ad creative requires rigorous testing and the right people, processes, and technologies. This tool helps marketers evaluate their approach to ad creative across five domains — strategy, organization, technology, production, and optimization — and provides recommendations for improving creative performance.

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