Decision Tool

The Ad Creative Competency Assessment Tool

Assess Your Brand’s Approach To Ad Creative

November 30th, 2023
Nikhil Lai, Senior Analyst
Nikhil Lai Senior Analyst
Melissa Bongarzone, Researcher
Melissa Bongarzone Researcher
With contributors:
Emily Collins , Lexie Lawhon , Christine Turley

Summary

Compelling ad creative requires rigorous testing and the right people, processes, and technologies. This tool helps marketers evaluate their approach to ad creative across five domains — strategy, organization, technology, production, and optimization — and provides recommendations for improving creative performance.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.