Trends Report

The Australia Customer Experience Index, 2018

How Brands Build Loyalty With The Quality Of Their Experience

December 26th, 2018
With contributors:
Michael Barnes , Harley Manning , Seles Sebastin , Bill Nagel

Summary

How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 36 brands across six industries in the Australia Customer Experience Index (CX Index). We also unveil surprising data about the effect that CX has on customer loyalty and the factors that drive CX quality. Customer experience professionals can use this report to inform their ongoing improvement efforts.

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