Maturity Assessment

The B2B Revenue Development Maturity Assessment

Identifying Operational Inefficiencies At The Center Of The Growth Engine

September 13th, 2023
Amy Hawthorne, Principal Analyst
Amy Hawthorne Principal Analyst
Terry Flaherty, VP, Principal Analyst
Terry Flaherty VP, Principal Analyst
With contributors:
Steven Casey , Maria Alexandrou , Arianne Burnette

Summary

Revenue development sits at the critical juncture between marketing and sales. As a result, it has a profound impact on revenue creation capability and productivity. Revenue development teams (revenue development reps [RDRs], business development reps [BDRs], or sales development reps [SDRs]) that are aligned to today’s buying teams and buying signals are filling sales qualified opportunities with buying group members and their interactions attached. Forrester’s B2B Revenue Development Maturity Assessment enables B2B revenue development leaders to gauge current maturity levels and identify areas of improvement to drive more efficient and scalable revenue.

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