The B2B Revenue Marketing Platforms Landscape, Q2 2023

You can use B2B revenue marketing platforms to identify and prioritize opportunities, access omnichannel functionalities that deliver true real-time buyer enablement, and measure marketing influence through full-lifecycle performance assessment. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. Marketing leaders should use this report to understand the value they can expect from a B2B revenue marketing platform vendor, learn how vendors differ, and investigate options based on size and market focus.