Landscape Report

The B2B Revenue Marketing Platforms Landscape, Q2 2023

Forrester’s Overview Of 29 Vendors

June 27th, 2023
Malachi Threadgill, null
Malachi Threadgill
With contributors:
Steven Casey , Faith Born , Arianne Burnette

Summary

You can use B2B revenue marketing platforms to identify and prioritize opportunities, access omnichannel functionalities that deliver true real-time buyer enablement, and measure marketing influence through full-lifecycle performance assessment. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. Marketing leaders should use this report to understand the value they can expect from a B2B revenue marketing platform vendor, learn how vendors differ, and investigate options based on size and market focus.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($2995).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.