The Benefits Of An Optimized Product Portfolio

June 20th, 2024

With contributors:

Amy Hayes , Kaitlyn Coalson , Drew Zalucky

Summary

Many organizations put off product portfolio optimization, citing tight resources, product line complexity, lack of data, and fear of negative market reactions. Organizations that regularly evaluate their in-market products are more likely to have strategically aligned product portfolios that drive customer satisfaction and meet their goals. An optimized portfolio can help balance and direct portfolio investment and make products easier for sellers to sell and buyers to buy. In this report, we review the impact of an overgrown portfolio and the benefits of portfolio optimization from the perspectives of the customer and the organization.

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