Vision Report

The Benefits Of An Optimized Product Portfolio

January 1st, 2018
With contributors:

Summary

Many organizations put off doing current product assessments, citing tight resources, lack of data, and fear of the negative impact of potentially winding down products. Organizations that undertake regular evaluations of their in-market offerings are more likely to have strategically aligned product portfolios that perform well. An optimized portfolio can help balance and direct portfolio investment and make products easier for sellers to sell and buyers to buy. In this report, we review the impact of an overgrown portfolio and the benefits of portfolio optimization from the perspectives of the customer and the organization.

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