Trends Report

The Best And Worst Of Email Marketing, 2016

Marketers Struggle To Create A Cohesive Email Program

November 16th, 2016
Rebecca McAdams, null
Rebecca McAdams
With contributors:
Mary Pilecki , Olivia Dynan , Laura Glazer


This report helps B2C marketing professionals benchmark their email marketing campaigns against 100 of their peers that Forrester reviewed from multiple industries. Of the 100 campaigns, 90 failed the review. Read on to learn key pitfalls to avoid and how post-digital best practices can set you down the right path. This is the sixth time we've completed these evaluations. This year's report uses our revised Email Marketing Assessment version 5.0.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.