The 2021 B2B Buyer Insights Toolkit

November 30th, 2021
With contributors:


B2B organizations often use the same go-to-market approaches they've always used. However, buying behaviors change over time, and buyers can exhibit different buying behaviors depending on the role they play in the purchase, the potential impact of the purchase, and the type of purchase. Providers that have a better understanding of the behaviors and preferences of their target buyers achieve greater response, engagement, and win rates. In this research toolkit, we provide links to 26 buyer insights reports for specific personas, functions, industries, and regions to help B2B organizations develop a clear picture of how their buyers want to buy.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.