Trends Report

The Canada Investment Firms Customer Experience Index, 2021

How Canadian Investment Firm Brands Earn Loyalty With The Quality Of Their Experience

December 6th, 2021
With contributors:
David Truog , Sam Karpinski , Harley Manning , Daniel Portillo , Shayna Neuburg

Summary

How customers perceive a brand influences how much they spend with the brand and whether they recommend it, as well as how likely they are to forgive the brand’s missteps. This report answers the question, “Which investment firms are providing the best customer experience (CX), and how are they improving the quality of their experiences?” We reveal the complete rankings of 14 investment firms and direct brokerages that were analyzed as part of the Canada Customer Experience Index (CX Index™) in 2021. Customer experience professionals can use this report to inform their ongoing improvement efforts.

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