Report

The CMO And CFO Alliance

The Key To Unlocking Marketing-To-Business Alignment Is An Embedded Partnership
August 2nd, 2021
With Contributors:
Cole Walsh
and Kara Hartig

Summary

This report helps marketing leaders apply best practices in wrapping marketing with a finance point of view.

Want to read the full report?

This research is not available for purchase at this time.

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.