Vision Report

The CMO’s Guide To An Enterprise Data Strategy

 and  five contributors
Feb 02, 2023

Summary

Marketers are clamoring for more first-party data to contend with data deprecation. As they consider what first-party data they need and how to collect it, CMOs run the risk of repeating existing data mistakes: creating silos, collecting unusable data, and hoarding stale data. This report will help B2C marketing executives better collaborate on an enterprisewide data strategy to work more effectively across functions and tech silos.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).