Summary
You can use conversation automation solutions for B2B to scale real-time buyer enablement, orchestrate omnichannel contextual interactions, and drive efficiency and innovation in lifecycle revenue marketing. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. B2B marketing leaders should use this report to understand the value they can expect from a conversation automation solution for B2B vendor, learn how vendors differ, and investigate options based on size and market focus.
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