The Customer Segmentation Templates

August 4th, 2023

Zeid Khater Analyst

Brandon Purcell VP, Principal Analyst

With contributors:

Aaron Katz , Evan Megan , Jen Barton

Summary

Segmentation is an effective tool for understanding your customers. That understanding leads to organizational improvements, such as cutting acquisitions costs due to better targeting; and experience enhancements for your customers, such as streamlined buyer journeys or personalized offerings. The steps to a successful segmentation are manifold and thus require strategic thinking and planning. Forrester has created a series of templates to help you plan and identify the necessary elements at each stage of a successful segmentation implementation.

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