The CX Business Case Builder

Create Your Analysis Plan For Linking CX Improvements To Business Outcome Metrics

August 11th, 2022
Christian Fischer, null
Christian Fischer
Yapei Zhang
With contributors:
Jana Gül , Harley Manning , Shayna Neuburg


This CX Business Case Builder helps customer experience (CX) leaders who want to make the case for CX to plan their analysis and develop compelling proof points. The tool guides CX leaders through how to model the linkages between CX improvements, CX drivers, the CX beacon metric, and business outcome metrics. It includes both detailed instructions on planning the analysis for the CX business case as well as a file to record the analysis plan.

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