Summary
B2C marketers must understand how regulations and restrictions will impact their tracking and use of consumer data for marketing. Master the most important terms for each of the four data deprecation forces: 1) privacy laws and regulations; 2) browser and operating system restrictions that impact identifiers and device IDs; 3) consumer adoption of privacy tools and privacy-protecting behaviors; and 4) the increase in walled gardens of customer data.
Review these key terms and schedule an inquiry for further assistance.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).