Trends Report

The Data Digest: US Consumers Say Twitter And Facebook Are Equally Entertaining, Yet Twitter Is More Informative

March 22nd, 2021
Elizabeth Velasquez, Director, Data Engagement
Elizabeth Velasquez Director, Data Engagement
Anjali Lai, null
Anjali Lai
With contributor:
Mike Proulx

Summary

Marketers and brand leaders need to understand the nuances in consumers’ attitudes to different social media sites/networks. This research shows our latest data on attitudes to Twitter, Facebook, and LinkedIn. While four in 10 US social media users associate Twitter and Facebook with entertainment, 37% consider Twitter to be informative but only 22% say the same about Facebook. Less than 10% of US online adults who use Twitter or Facebook consider the social media sites to be trustworthy. CMOs: Learn about how consumer emotions toward social networking platforms should inform your social media strategy by reading It’s OK To Break Up With Social Media.

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