Trends Report

The Data Digest: Why US Consumers Are Ready For Twitter’s Upcoming Product Changes

March 18th, 2021
Elizabeth Velasquez, Director, Data Engagement
Elizabeth Velasquez Director, Data Engagement
Anjali Lai, null
Anjali Lai
With contributor:
Mike Proulx

Summary

This data digest shows that US online adults who use Twitter are more willing to participate in a value exchange on social media than consumers who use social media overall. More than a third of weekly Twitter users in the US are open to sharing their information on social media, are receptive to branded content on social media, and trust social media ads — compared with around a quarter of overall social media users. CMOs: Successful social marketing starts with understanding your consumers and their appetite to engage with you on social networks. To learn how to define your social media audience, read Know Your Social Media Audience In 2021 — And If They Want To Interact With You and schedule an inquiry.

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