The Design Maturity Detailed Assessment

January 11th, 2022

Gina Bhawalkar Principal Analyst

David Truog VP, Principal Analyst

With contributors:

Ian Jacobs , Wesley Patterson , Shayna Neuburg

Summary

Design, sometimes referred to as user experience (UX) or experience design (XD), can improve customer and employee experiences, driving increased customer loyalty. A more mature design function increases the chances for experience improvement. This assessment tool helps firms determine the maturity of their design efforts and suggests a roadmap for improvement based on design’s focus, process, people, and technology in an organization.

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