Trends Report

The Digital Signage And Display Opportunity In 2016

Put Your Digital Business On Display For Customers And Employees Alike

January 4th, 2016
With contributors:
Christopher Voce , Adam Silverman , Allegra Burnette , Todd Kozan , Michelle Mai


Once just a simple, unidirectional, broadcasting mechanism, digital signage now offers an array of new technology features like interactivity, facial recognition, and magic mirrors, and others that can drive valuable business scenarios across any vertical. This innovation can support your business technology agenda by touching four different parts of the customer life cycle and help workers become more productive, collaborative, and even safer. This report tells infrastructure and operations pros how companies are putting digital signage into action today, which technologies matter, and which vendors they should consider.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.