Best Practice Report

The Economics of Sales Talent: Improving Rep Quality

January 1st, 2018


Poorly performing sales reps and excessive turnover negatively impact an organization’s bottom line. By interlocking with HR to establish competency-based talent management standards, sales enablement can improve the quality of incoming reps and the certification process. A focus on improving reps before they engage with customers can increase success at every stage of the sales cycle.

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