The Forrester Fast-Tracking Partner Demand Model

November 17th, 2023

Kathy Contreras VP, Principal Analyst

Maria Chien VP, Research Director

Carrie Hayes

With contributors:

Kiri Bartels , Arianne Burnette

Summary

B2B organizations are looking to increase partner ecosystem marketing’s contribution to pipeline, revenue, and growth while they maximize their demand investments and resources. However, getting partners to participate in demand programs requires considerable effort to engage, enable, and guide them toward specific demand programs and activities that deliver partner ecosystem pipeline and growth across the full customer lifecycle. This report provides a detailed view of the Forrester Fast-Tracking Partner Demand Model as a best-in-class methodology for driving greater partner marketing engagement and performance.

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