Summary
The financial crisis in the US is creating a new wave of financial supermarkets that combine banking and investing. These one-stop shops hope their greater breadth will win more customer wallet share. But few US households are interested in consolidating accounts at one firm. Who is? Forrester found that younger and wealthier households have more interest in one-stop shopping. To attract them, one-stop shops need to offer identity protection, open product architecture, and superior online experiences.
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