The Five Building Blocks Of B2B Content Operations

July 24th, 2020

Lisa Gately Principal Analyst

Christine Polewarczyk

With contributors:

Phyllis Davidson , Kathleen Pierce

Summary

Nearly every aspect of marketing, sales, product, customer success, and support relies on content, yet less than 15% of B2B organizations have mature content operations. An immature content operations team creates significant waste and productivity and customer experience problems that hinder the achievement of cross-functional business goals. Revenue engine functions that connect the content operations dots across siloed ecosystems can accelerate growth and optimize customer experience. In this report, we discuss the five core building blocks of B2B content operations that enable revenue engine effectiveness and optimize the customer experience.

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