Best Practice Report

The Five Building Blocks Of B2B Content Operations

July 24th, 2020


Nearly every aspect of marketing, sales, product, customer success, and support relies on content, yet less than 15% of B2B organizations have mature content operations. An immature content operations team creates significant waste and productivity and customer experience problems that hinder the achievement of cross-functional business goals. Revenue engine functions that connect the content operations dots across siloed ecosystems can accelerate growth and optimize customer experience. In this report, we discuss the five core building blocks of B2B content operations that enable revenue engine effectiveness and optimize the customer experience.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.