The Forrester B2C Marketing Strategy Development Process

Marketing leaders are responsible for setting the vision and strategy for their respective brands, new product/service lines and channels, and more. But there’s often ambiguity among key stakeholders as to what defines a successful strategy and how to transform theory into action. This requires a structured approach to defining, organizing, visualizing, and ultimately executing a strategy. Forrester’s B2C Marketing Strategy Development Process outlines seven steps to help marketing leaders cultivate their strategies, from preparation to execution. This asset details the steps, best practices, frameworks, and a template for B2C marketing leaders to systematize their strategies.