Decision Tool

The Forrester B2C Marketing Technology Gap Analysis Tool

December 28th, 2023
With contributors:
Martin Gill , Jana Gül , Georgia Caplice , Demi Starks


B2C marketing executives can use the Forrester B2C Marketing Technology Gap Analysis Tool to engage relevant stakeholders to understand the business and technology requirements that underpin marketing priorities. It will help them uncover technology, process, and skills dependencies to ensure the success of marketing technology (martech) investments. They can then view the results of the gap analysis based on the importance of business requirements and initial proposals to address them.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.