Summary
B2C marketing executives can use Forrester’s B2C Marketing Technology Inventory And Assessment Tool to inventory and evaluate the marketing technology (martech) solutions they are using. The tool’s structured approach allows marketers to identify each technology type that their organization uses and its associated characteristics and costs, functionality against requirements, and user adoption. Marketers can then review their spending across vendors and products by budget owner, user group, or customer factors. The tool also provides investment recommendations based on user input related to functionality and adoption.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.