The Forrester Campaign Knowledge Mobilization Plan

April 10th, 2024

Rani Salehi Principal Analyst

Barry Vasudevan VP, Principal Analyst

With contributors:

Matthew Selheimer , Nicole Bouchie , Kate Pierpont

Summary

The Forrester Campaign Knowledge Mobilization Plan organizes the selection and development of content, assets, and delivery methods for enablement programs. As part of this effort, B2B marketers connect buyer and customer knowledge criteria within campaigns to the revenue efforts of marketing, portfolio, partner, and revenue enablement leaders. The Campaign Knowledge Mobilization Plan aligns to the learning styles of targeted roles and tracks the assets that will be built, the delivery method, owners for each knowledge component, and the timeframe. This template optimizes resource selection, empowering teams to deliver robust enablement programs that drive successful marketing campaigns.

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