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The Forrester Cross-Channel Marketing Hub Implementation Checklist

August 22nd, 2024
Rusty Warner, VP, Principal Analyst
Rusty Warner VP, Principal Analyst
Cole Walsh, Researcher
Cole Walsh Researcher
With contributors:
Martin Gill , Georgia Caplice , Frank Harris

Summary

Cross-channel marketing hubs (CCMHs) are billed as plug-and-play solutions, but in practice, they include a complex array of data management, customer analytics, experience design, orchestration workflows, performance measurement, and integration capabilities that require significant effort to properly deploy. Firms need a comprehensive implementation plan to ensure success. B2C marketing teams should use this checklist to plan their CCMH deployment and track the progress of their implementation.

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